People, Places and Blawgs

On Monday, my partner Nicole Auerbach and I announced the launch of ElevateNext, which will work alongside Elevate Services, a best-in-class law company.  And with Elevate, we announced our collaboration with Univar, a Fortune 500 chemical and ingredient distribution company, to reduce its legal spend by 50%. Many have followed our time with Valorem.  I am grateful for the sustained interest in our work at Valorem, and so I wanted to share the thinking that went into the creation of ElevateNext.

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Using its search and social metrics, Feedspot is honoring 40 blogs from among the thousands of Legal Marketing blogs.  Blogs were ranked on the following criteria:

  • Googgle reputation and Google Search ranking
  • Influence and popularity on Facebook, Twitter and other social media
  • Quality and consistency of posts
  • Feedspot’s editorial team and expert review

With that selection process, I am honored and humbled that this blog has been named a Top 40 Legal Marketing Blog.


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On March 19th, JD Supra announced its 2018 Readers’ Choice Awards, which recognized 240 authors from among 50,000 who published on JD Supra’s platform this past year.  I am deeply honored to have been named a Readers’ Choice winner in the Marketing and Business Development category.

As described by JD Supra, the methodology for selection is:


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Kudos to our very own Nicole Auerbach, who was recognized by Crain’s Chicago Business as one of Chicago’s Most Influential Women Lawyers.  Here is how Crain’s summarized Nicole:

After concluding that the billable hour model for pricing legal services needed to change, Nicole Nehama Auerbach helped form Valorem Law Group in 2008 to

September 8, 2015                                                                                      FOR IMMEDIATE RELEASE

Iconic General Counsel Jeffrey Carr to Join Valorem Law Group

Chicago, IL – Jeffrey W. Carr, former General Counsel of Fortune Top 500 FMC Technologies, Inc. has joined the Valorem Law Group to lead ValoremNext, a platform designed to diminish the need for legal services by preventing problems before