Using its search and social metrics, Feedspot is honoring 40 blogs from among the thousands of Legal Marketing blogs.  Blogs were ranked on the following criteria:

  • Googgle reputation and Google Search ranking
  • Influence and popularity on Facebook, Twitter and other social media
  • Quality and consistency of posts
  • Feedspot’s editorial team and expert review

With that selection process, I am honored and humbled that this blog has been named a Top 40 Legal Marketing Blog.

Quite frankly, I am not sure how this came to be.  I am not, by trade, a legal marketer.  I like to say I am just a country lawyer, but Chicago is not actually “country” in the meaning ascribed to that phrase.  But I am a practicing lawyer.  I just happen to think the best way to practice successfully is with a relentless focus on your client.  Clients don’t always tell you what the future should be, but they are pretty clear on what it is they don’t like.  So, I have dabbled in trying to see the future so I could design a firm with my partners that, with a hat-tip to Wayne Gretzky, is focused on where clients are going, not where they have been.

When you focus on the future, you encounter what Richard Susskind has described as “the four stages of acceptance.”

Stage 1: This is worthless nonesense.

Stage 2: This is an interesting but peverse point of view.

Stage 3: This is true but quite unimportant.

Stage 4: I have always said so.

If you look at my writings about budgets, client service, alternative fees, pressures on law firms and so on, you’ll understand why I believe Susskind has a great way of describing the truth. The inescapable truth and the theme of this blog is that change is happening, the rate of change is accelerating, and law firms are living in the wrong century to keep pace.  I will keep writing along these thematic lines.  I appreciate Feedspot’s recognition, which is really a recognition that people find what I write of some interest.  My thanks to all of you for that encouragement.