ACC’s Susan Hackett just posted Are Firms Tone Deaf? Why Push For Rate Increases In 2010? Almost exactly one year ago, I asked the same question in my post The Economy And Rate Increases: Someone Is Not Listening. I had raised the issue in early October 2008. As Susan’s post makes clear, law firms are not learning. Myopically focusing on one driver of revenue is only going to cause more pain as clients rail against those requests for "more." The driver needs to be increasing margins. Just as our clients focus relentlessly on margins, it’s time law firms learn that they too need to do more with less.