I generally try to avoid pushing books here, even though I read a lot of books. But I was asked to read Paula Black’s The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days. I read the other books in Paula’s "Little Black Book" series, and they have been very helpful to me, so I agreed to read the book. As I was with Paula’s other books, I was impressed with this one. Paula is an author and coach with more than 20 years of experience in marketing, branding and positioning. In today’s world, these skill sets are more important than ever for every lawyer to develop, and this book is a great way to create a marketing habit.
For the next 48 hours, Paula is offering a collection of free bonus gifts to anyone who purchases "21 Days." The gift includes a compilation of advice from more than 30 of the most respected experts (plus me too!) in the legal arena. I’ve had a chance to review many of the bonus submissions–there really is a lot of insight offered.