It is no secret that the recession is testing relationships between lawyers and clients, and that the situation will continue to worsen and test those relationships for some time.
RainToday.com asked what does it take to build the type of relationships with your clients that keep them loyal and coming back to your firm year after year? My partner Nicole Auerbach and I were honored to be among those asked to contribute our thoughts to this insightful ebook, now available. We were asked:
If you could only give one piece of advice regarding how to develop client loyalty: what would that be?
They then gathered our responses in this complimentary, 38-page special report, The One Piece of Advice You Need to Earn Your Clients’ Loyalty.
The advice and authors include:
1. Keeping Your Clients Loyal – Nine Questions You Need Answered–Mike Schultz, Publisher of RainToday and Author of Professional Services Marketing
2. Achieving the Highest Level of Loyalty–Andrew Sobel, Author of All for One: 10 Strategies for Building Trusted Client Partnerships
3. How to Be Invaluable–Jill Konrath, Author of Selling to Big Companies
4. Your Highest Priority: Building Client Loyalty by Delivering Superior Service–Michael W. McLaughlin, Principal of MindShare Consulting and Author of Winning the Professional Services Sale
5. Client Loyalty: How to Keep Happy Clients Who are Delighted to Pay Their Bills–Larry Bodine, Esq., Founder of Apollo Business Development
6. Taming the Search-and-Switch Client: 3 Keys to Keeping Your Client Loyal–Jill Griffin, Author of Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World
7. Your Clients Need Cultivation – Now, More Than Ever!–Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc.
8. How to Retain Clients: Teach Them How to Be Loyal–Sharon Drew Morgen, Author of Selling with Integrity
9. Client Loyalty as a By-Product of Firm Leadership–Patrick J. Lamb and Nicole N. Auerbach, Two of the Founding Members of Valorem Law Group, LLC.
I hope you find this ebook as interesting as I did. Now, what is the one piece of advice you think is missing?