I had an opportunity to participate in a panel led by Gerry Riskin at Hildebrandt’s 2008 Marketing Partner Forum. As always, it was an outstanding event, perhaps the best in many years. Congratulations to Tom Billington and his Hildebrandt colleagues for putting together such an outstanding and thought-provoking program.
I have had several requests to the slides I used as part of the Riskin program. So here they are.
The idea of the Riskin session was to pretend that the panel was the management committee of a mid-sized law firm. Dan DiPietro of Citibank was our banker and provided a somber (nee, depressing) view of 2008. Sara Kraeski of Davis Graham & Stubbs spoke about the marketing challenges in times of extreme jeopardy. Wendy Bernero of McKee Nelson spoke about the challenges and opportunities posed by the Clementi reforms in the UK, and I spoke about the technology challenges and opportunities firms face at the moment. Gerry served as the Managing Partner pushing for specific strategy recommendations. It was a fun session to participate in.
I’ve received a number of kind comments from people who attended, which I greatly appreciate. I hope those who attended found the session as interesting as those kind enough to comment.