Dan Hull of What About Clients is the leader of the Good-Writing-Is-A-Necessity Bandwagon. See some of his posts here. But kudos to Michelle Golden of Golden Practices for keeping this critical topic front and center with her post highlighting the cost Rogers Communications, Inc. from a misplaced comma. (The cost is $2.13 million, by the way.)
Its tempting to dismiss such stories with a dismissive “other-people-make-those mistakes-not-me” wave. Resist that temptation. Use the story as a reminder that a great deal rides on everything you do for your client, and your client is entitled to your very best, most-focused and concerted effort.