Thanks to my friend Dan Hull at What About Clients for introducing (at least to me) the concept of “muscle boutiques.”   Top talent, small firms, lower overhead, no deadwood.  Why should clients pay for those unprofitable offices in luxury cities? Do you get more value per person from Navy Seals or several battalions of infantry?  Most of the time, the answer is a no-brainer.

The trick, of course, is separating the muscle boutiques from the rest so clients can move from A to B with minimal effort.  There ought to be a list.

UPDATE: I was just reviewing some slides Tom Peters posted and came across this:
“Small Giants: Companies that choose to be great instead of good.”
Small Giants = Muscle Boutiques.