Excellent Book: Personality not included--why companies lose their authenticity and how great brands get it back
I am a big fan of Rohit Bhargava's recent book, *Personality not included--Why Companies Lose Their Authenticity and how great brands get it back. Rohit provides great examples of the points he is making. The essential point is that companies with personality have a chance of succeeding, faceless companies that try to be all things to all people are destined to be ignored and forgotten. Easy read, great points. Highly recommended.
Full disclosure: I learned of Rohit when I received an email from him a while back. Here's what he said:
I was recently pointed to your site and have to say I very much enjoyed everything about it and how you are using the personality of your organization to stand out and attract clients. In fact, I recently published a book that you might be interested in because it talks about a very similar philosophy. It is called Personality Not Included, and is all about why businesses need the kind of personality that you and Valorem already have. I talk about rescripting the disclaimer (something you have obviously done) and many other concepts you'll find familiar. We gushed. Rohit is now a "Friend Of Valorem".
