The Hidden Truth Of Marketing and Sales
From Seth Godin:
Most marketing (and most business) is usually like this:
Do this and get that.
Figure out what you want, figure out what you need to do to get it, and go do it.
From there, Seth shares some thought about his Dad and the good things he did for people. His Dad benefited from the positive side of the "what goes around comes around" maxim. Read the full post here. The punchline:
It's been a consistent approach, and it sure seems to work. Consistent as in all the time, not just when it's convenient. It works for a factory in Buffalo but it also seems to work for others... for successful marketers all over the world. Now, more than ever, it's easier to give even when it seems like you're not going to get. The happy irony is that this turns out to be a very effective marketing approach, even though that's not the point.
Exactly.