January 22, 2006 | Posted By Patrick J. Lamb | 0 Comments | print this article

Short Summary Of 2006 Marketing Partner Forum

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I returned yesterday from the 2006 Marketing Partner Forum.   I had the honor of serving on Thomson Legalworks' planning committee, so I am biased about the programming. But having acknowledged that, I do believe it was an excellent program.  Congrats to the Legalworks people who worked so hard.  The kudos you have received have been well-deserved.

On a personal level, I not only had the opportunity to watch Gerry Riskin present, but I was able to spend several hours speaking with him.  What a guy! Not only substantively impressive, but a terrific person.    I also had a chance to visit with Larry Bodine who was covering the event and has posted several entries about it.  I had a terrific discussion with Larry, and was filled-in on his exceptional background by a mutual friend.  Larry is a "substance guy" when it comes to legal marketing.  He has seen it from many different angles and few know the field better.  It was a great opportunity to hear his insights.

I also had the great honor to serve on a panel with Nat Slavin, my friend and publisher of Inside Counsel, and Bob Link, Chairman of Cadwalader, and Jolene Overbeck, CMO of Sherman & Sterling.  Not only did we present, but we spent considerable time talking informally about the industry and its future.  I also was fortunate to get insights from my friends Dennis Duggan and Ellis Mirsky and Mark Wasserman.    And  it was, as always, great to share time with my friends from ALM.

Next year's MPF will be next January at the Aviarra Four Seasons in North San Diego.

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