"The Market Doesn't Care"
Outstanding post by my friend Jordan Furlong, who posts at Law21.ca (Dispatches from a legal profession on the brink). The post that really captured my attention was "the market doesn't care." Jordan draws from posts by "two of the smartest people writing on the web these days," Seth Godin and Scott Karp. While I haven't read Scott Karp's blog, I am a regular reader of Seth's, and I concur in Jordan's assessment. Here's an insight into Jordan's analysis of the posts he references:
You can probably guess where I’m going with this: the legal services marketplace doesn’t care if lawyers make money. The irreversible changes that our industry is going through, the steady advancement of globalization and technology, the growing legions of competing products and producers — the earning expectations of lawyers and the atrophied business models of law firms mean nothing to them. What lawyers want is about as relevant to these forces as the farmer’s crop is to the tornado bearing down on him.
I believe in the immutable certainty of change. Discussions, like Jordan's, of the confluence of events and circumstances that accelerate the pace of change, are endlessly fascinating. And Jordan's post, more than most on the subject, is worthy of your attention.
