June 21, 2007 |
Posted By Patrick J. Lamb |
0 Comments |
Customer Focus is About Perspective
"At a famous presentation at Black and Decker, a consultant held up one of these, a drill, and asked the Black and Decker executives if this is what they sold. They all recognized the product and answered “yes”. He then suggested to them, that from the customer’s point of view, what they are selling is this, a hole in a board."
From Mark Chandler's speech, referenced in the preceding entry.
Why the beach ball? Because perspective is everything. From one angle, you can tell there are 3 white and 3 blue sections. From another angle, the majority of what you see is white and, from another angle, the majority of the ball is blue.
Everyone should have reminder to help them focus on the other person's perspective. My reminder is the beach ball. What's yours?
Post A Comment / Question
