February 8, 2007 |
Posted By Patrick J. Lamb |
0 Comments |
Law Firm Websites and Presidential Candidates
On more than a few occasions, a firm's website is one of its first communications to a new client. The client wants to check a firm out before picking up the phone to make a call. So I've reviewed a lot of websites to see what the firm says about itself. I've concluded that the same consultant has written the websites for virtually every firm in America. If I had a nickel for every time the phrases "pre-eminent", "full-service" and "leading" were used, Bill Gates would be the world's second richest person. With limited exceptions (see Wachtell's website, for example), the websites don't offer real insights into the firms or their people.
The conclusion is inescapable. Law firm websites have become like presidential candidates. Slickly packaged to be sure, but packaged in a way to say nothing in order to avoid offending anyone, but so devoid of character and meaning as to inspire no one. Completely vanilla.
Seems to me that websites are a real missed opportunity.
The conclusion is inescapable. Law firm websites have become like presidential candidates. Slickly packaged to be sure, but packaged in a way to say nothing in order to avoid offending anyone, but so devoid of character and meaning as to inspire no one. Completely vanilla.
Seems to me that websites are a real missed opportunity.
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