Where Are My Glasses? Oh, To Heck With It.
I find myself holding restaurant menus as far away as possible just to know whether I'm ordering something I actually want. I glanced at one of my business cards the other day and I couldn't read my phone or email addresses.
Here's the story. I'm turning 50 in two weeks. I have to wear reading glasses. Sometimes they are not nearby and I certainly don't want to put them on to read the business card of somebody I just met. And I certainly don't want clients having to struggle to read my email address or phone number. What's the answer? Larger font on business cards.
While you're at it, think about the font size on your powerpoint slides.
Remember, old guys like me are not the exception anymore. As baby boomers move up in the world and edge closer to retirement, there are more people with my symptoms than ever before.
Here's the story. I'm turning 50 in two weeks. I have to wear reading glasses. Sometimes they are not nearby and I certainly don't want to put them on to read the business card of somebody I just met. And I certainly don't want clients having to struggle to read my email address or phone number. What's the answer? Larger font on business cards.
While you're at it, think about the font size on your powerpoint slides.
Remember, old guys like me are not the exception anymore. As baby boomers move up in the world and edge closer to retirement, there are more people with my symptoms than ever before.