The title is simple enough: success = experimentation. Here is Peter Diamandis’ thesis:
Today’s most successful companies, the ones that are “crushing it,” started as a series of crazy ideas, followed by experiments to test just how viable those ideas might be.
Experimentation is a crucial mechanism for driving breakthroughs in any organization.
If you want to create a successful, hyper-growth company, you’ve got to focus on empowering your teams to rapidly experiment.
The key is building a culture of experimentation.
The only constant is change, and the rate of change is increasing.
Ultimately, standing still equals death, and the only way to succeed is to be constantly experimenting and innovating (think of it as Darwinian evolution in hyperspeed).
Hyper-growth and experimentation are very closely linked.
Jeff Bezos likes to say, “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…”
Is there a law firm, anywhere, that has built such a culture? Doubtful. But there should be.