I strongly endorsed a new book by Jeff Jarvis, What Would Google Do? If you want to see Googley thinking in action, check out Michelle Golden’s post, Think Your Clients Use Your Firm’s Website? Here’s the advice:
Firms also talk about putting valuable content and tools behind this client-only wall. This is exactly opposite of what your content strategy should be. Put your content and tools "out front" where people can see how brilliant and generous you are.
The Gospel according to Google. Share content and figure out how to make money by doing so. In Michelle’s example, sharing content is the avenue to new clients.