I can’t get enough of what Bruce Marcus writes. Anyone who lives by the philosophy that "a mind at rest tends to remain at rest, a mind in motion tends to remain in motion" is somebody whose views merit careful consideration. Bruce writes The Marcus Letter. His most recent post, Surviving In The Current Cascade Of Economic Disaster, is a fantastic analysis of how the economic march to unknown depths is going to change firms and the profession. Bruce begins his article with this quote from Jack and Suzy Welch:
The point is that no company, not even a profitable one, should assume that it will come out of this period looking as it did when it went in. The marketplace of the “revitalized” future, whether it emerges in 2009, 2010, or beyond, will have a new set of realities. Customers, competitors, and suppliers will have different expectations and behaviors. Companies must be ready for them by being different, too.
Jack and Suzy Welch, Business Week, 2/9/2009
Bruce was kind enough to share a draft of the article with me before publishing it, and among the words I used to thank him for sharing it were "brilliant’, "incisive" and "insightful." I can’t imagine anyone in the profession who would not benefit from not just reading but studying Bruce’s insights.