I was reading the latest issue of Law Firm Inc. (one of my “must reads”) and stopped at the “On Management” column about client interviews. I started reading, but had to stop. The article made too much sense. Every article about client interviews makes too much sense.
We’ve been doing client interviews for nearly five years. They are incredibly significant to the strength of our firm’s relationships with our clients. So why the title of this post? Its this: if people haven’t picked up on this by now, they never will. And just like people who refuse to give out their home telephone numbers, it works out much the better for moi.
Seriously, if you wonder, ask your clients if they would like to be interviewed. Every client with whom we’ve discussed the matter heartily endorses the process.